Harrison Cohen

Transforming your artistry into a sustainable, scalable business entity.

• Entity & Operations: Professional setup of LLCs, band agreements, and royalty/publishing collection systems.
• The Scalable Model: Designing a viable business model that balances creative output with revenue generation.
• Team & Resource Management: Vetting managers and agents, setting session musician rates, and mastering the art of delegating without micromanaging.
• Executive Communication: Developing the professional etiquette and "spearheading" mindset required to lead a high-level music career.

Mastering the logistics and negotiation strategies of the live circuit.

• The Tour Titan System: Implementing the "Master Show Document" for routing, schedules, and seamless show settlements.
• High-Stakes Booking: Mastering venue outreach, deal negotiation, and strategic routing to avoid market saturation.
• Technical Excellence: Developing professional riders, stage plots, and input lists that command respect from venues.
• Live ROI: Optimizing merch selling strategies and documenting show history for long-term growth.
• The Advance: Professional coordination of backline, parking, and day-of-show (DOS) logistics.

Defining your unique market position and building a loyal local and digital base.

• Brand Archetype: Discovering your "signature sound" and defining a distinct visual identity that sets you apart from the crowd.
• Community Engineering: How to fast-track your career by making genuine, high-value connections in your local scene.
• Strategic Vision: Crafting a brand mission statement and identifying your core marketable strengths.
• The Marathon Mindset: Establishing consistency and learning when to trust your gut versus industry feedback.

Using data-driven strategies to convert social media attention into "forever fandom."

• Content Engine: Social media plans built for daily consistency, storytelling, and high-conversion calls to action.
• Precision Advertising: Setting up Instagram-to-Spotify "dark ads" and Meta conversion campaigns to scale your streaming.
• Monetization & Loyalty: Integrating e-commerce storefronts, implementing drop-shipping strategies, and utilizing SMS/Email marketing.
• Digital Presence: SEO optimization and high-converting website design to anchor your digital brand.

Custom-tailored launch plans designed for maximum impact and longevity.

• Tailored Launch Sequences: Personalized release strategies that move beyond "overrated" pre-save campaigns.
• Post-Release Momentum: Strategies for pushing a track long after release day through playlisting and algorithmic growth.
• Budget Optimization: Maximizing small budgets for PR, assets, and promotional email threads.